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FLUC is a small creative studio based in Costa Rica. For us, luck is no accident, it’s built with craft. We bring stories to life through motion, design, and visuals that make brands unforgettable.
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Brand identity design
Rebranding
Brand systems
Brand guidelines
Asset packs
Brand applications
We design brands as systems, not isolated elements. From logos and typography to color palettes and visual rules, we build identities that are flexible, consistent, and built to grow. Our branding work focuses on helping brands express themselves clearly across every touchpoint.
Landing page design
App design
Prototypes
User interface design
Component libraries
Design systems
Wireframes
We design digital interfaces with people in mind. Our UI and UX work focuses on structure, flow, and clarity, ensuring products and websites are intuitive and easy to use. From wireframes and user journeys to refined interfaces, we balance usability and visual consistency so every interaction feels natural and purposeful.
Explainer videos
Social media animation
Logo animation
Animated templates
Motion automation
Kinetic animations
UI motion design
Motion for web
Motion toolkits
Commercials
We create motion that helps ideas land. Our work spans explainer videos, UI animations, micro-interactions, and animated content for web and social platforms. Every movement is intentional, designed to guide the viewer, reinforce hierarchy, and support the story being told. Motion is used as a language, not an effect.
Posters and flyers
Brochures and catalogs
Print and digital ads
Campaign visuals
Presentation design
Infographics
Data visualization
Book design
Editorial design
We create visual assets that feel coherent and considered across platforms. This includes social media graphics, presentations, printed materials, and campaign visuals. Our approach prioritizes clarity, structure, and strong visual hierarchy, ensuring designs communicate effectively without unnecessary noise.
Full site build
CMS Setup
Web Interactions
Responsive optimization
Integrations
Migration from other platforms
We develop websites in Webflow or Framer with attention to structure and performance. Clean builds, responsive behavior, and scalable components are central to our approach. We ensure that sites are not only visually refined, but also practical to manage and update over time.
Corporate video editing
Editing for campaigns
Narrative editing
Color correction and grading
Sound design
Motion graphics integration
We edit video with a focus on rhythm and narrative. From promotional content to interviews and social media edits, we shape raw footage into cohesive pieces that feel intentional and well-paced. Sound, timing, and visual continuity play an essential role in our editing process.
AI Design strategy and direction
AI-Assisted motion and video
Ai-Assisted brand imagery
Creative Automation
Generative Visual Content
We integrate AI thoughtfully into our creative process to enhance ideation, exploration, and efficiency. Whether generating early visual directions, optimizing workflows, or supporting content creation, we use AI as a complementary tool while keeping creative decisions grounded in human judgment and craft.
FLUC is a small creative studio focused on motion, design, and storytelling. We operate between the scale of a freelancer and a traditional agency, offering senior-level craft with flexibility.
We work best with small to mid-sized teams that value clarity, aesthetics, and thoughtful execution. If you’re looking for a creative partner rather than a production factory, FLUC is likely a good fit.
Subscriptions are best for ongoing needs and continuous output. Project-based work is ideal for clearly defined, one-off projects with a fixed scope.
Yes. We often collaborate with internal teams or external partners. We’re comfortable stepping in where it makes the most sense.
We use ClickUp for project management and communication. Each client gets shared access for up to 3 users, allowing full visibility into ongoing projects, tasks, timelines, and priorities. If you need view access for more users, it can be done for an extra monthly fee. Meetings are handled via Google Meet, and design feedback is managed through Figma, Google Drive, ClickUp, or Frame.io, depending on the project.
We keep our client list intentionally small. This ensures focus, availability, and consistent quality.
Some third-party assets are included. FLUC has access to stock libraries for music, footage, and visual assets, and we aim to use these resources whenever possible to avoid unexpected costs for our clients. However, if a project requires assets outside of our licensed libraries, such as specific music tracks, premium stock, fonts, plugins, or other project-specific expenses, those costs are not included and will be billed separately. Any additional licensing needs will always be discussed and approved in advance.
Revisions are part of the process and hours are tracked. Feedback is typically handled through Figma for design, Google Drive for shared assets, or Frame.io for video and motion work. We focus on structured feedback rounds to keep work moving forward.
We track project hours in Toggl Track to maintain transparency and shared visibility into progress, priorities, and capacity. Clients receive an updated capacity report by the end of each week.
Deliverables vary by scope and may include motion assets, design systems, UI components, visual guidelines, or video content. Everything is clearly defined before work begins.
Yes. We often help teams clarify scope, priorities, and direction before production begins.
Yes. Our work is done remotely, and we collaborate with clients across different countries and time zones.
We’re not a high-volume production studio, and we don’t take on work that requires constant rush delivery or unclear decision-making. Our process is built for thoughtful, collaborative work.
Yes. We’re happy to work under NDAs when required.
Once the project or subscription work is completed and paid for, you fully own the final deliverables. We'll make sure that you have the correct licenses and rights to use the work as you wish.
We may showcase work in our portfolio or on social media unless otherwise agreed or restricted by an NDA.
Start by telling us about your project or needs. From there, we’ll suggest the best way to work together.
Subscriptions provide a monthly creative capacity that can be used across motion, design, web, video, and related needs. Work is prioritized together at the start of each month and handled in a focused, collaborative way.
All capacity is calculated monthly. This allows flexibility and deeper focus, rather than forcing work into weekly limits.
Unused hours can roll over up to 50% of the plan’s monthly capacity. Rolled-over hours are applied first in the following month and reviewed together to ensure priorities remain aligned. Any hours beyond this limit do not carry over.
Subscriptions have a one-month minimum. You can pause, upgrade, or end the collaboration with a 10-day notice.
If scope grows beyond your monthly plan, we’ll discuss options before moving forward. This can include adjusting your subscription, handling part of the work as a separate project, or purchasing additional hours at a set rate. Purchased hours are one-time add-ons and do not increase your monthly plan capacity. They follow the same rollover rules as subscription hours and are used before any new monthly allocation. All additional work is scoped and approved in advance to ensure alignment.
Yes. Subscriptions can be upgraded, downgraded, paused, or ended at the end of a billing cycle.
One-off or clearly defined projects with a fixed scope, timeline, and outcome.
Project-based work is priced per scope and agreed upon before starting. There are no surprises or open-ended costs.
Ir depends on scope, complexity, and feedback cycles. Low-complexity projects can be done in less than a week, but high-complexity ones may need more alignments and production time. We will agree on a timeline before starting the project.
Yes. Many clients begin with a project and move into a subscription once ongoing needs become clear.
No. You can start with a project or choose a subscription. Both models are independent.
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